Automotive Advertising
Built for the lot, not the brief.
We run paid media for automotive dealerships in Canada. Vehicle listing ads, inventory-based campaigns, lead gen ads, VDP retargeting, we do it all. Every channel is measured against cost per lead and vehicle sales, not impressions.
Are you still buying clicks and low-quality leads?
Regular agencies bundle your paid search, social, and OEM co-op into a retainer, optimise for leads that never close, and hand you a report full of clicks when you ask about car sales. That is the standard. Most dealers accept it because they do not have a better option.
We do not work that way. Attribution runs from ad click to VDP visit to form submission to the showroom floor. Every channel we manage is measured against CPL and unit economics. Every budget decision is made with that data in front of us, not buried in a platform dashboard you cannot access.
What we do.
Paid Search for Auto
Search, Vehicle Ads, Display, and P-Max, structured around your live inventory. New, used, and service campaigns built to capture in-market buyers at a target CPL.
Automotive Listing Ads
Google Vehicle Listing Ads and Meta Automotive Inventory Ads, connected to your inventory feed. Targets high-intent shoppers at the moment they are actively comparing vehicles, not browsing broadly.
Paid Social and Lead Gen
Meta campaigns segmented by geography and purchase intent. Conversion tracking and CPL optimisation are standard, not add-ons. You see the cost to generate a lead and whether that lead showed up.
VDP Retargeting
Behavioural retargeting built on vehicle detail page visits. Ads follow in-market shoppers across platforms showing the specific vehicle they viewed.
Attribution and Reporting
GA4, CRM, and ad platform data unified into one reporting view. We tell you which campaigns drove floor traffic and which ones burned co-op budget on the wrong audiences.
Trusted by OEM dealerships across North America
Here's how we roll.
Audit
We start with your current accounts, attribution setup, and co-op spend history. Most auto advertising problems are structural. They show up in the account and campaign performance. We find the leaks before building anything new.
Build
Channel architecture, inventory feed setup, audience segmentation, and tracking implementation. Vehicle Ads connected to your DMS. Meta lead forms wired to your CRM. Everything built to match how you actually sell cars, not how an agency template says you should.
Optimise
Weekly performance reviews against CPL and unit-level conversion data. Creative rotation on a defined cadence. Monthly reporting that tells you what changed, why we changed it, and what it cost to close a car.
Ready to know what your ad spend is actually doing?
Tell us what you're running today. We'll show you where the budget is leaking and what a properly attributed auto campaign looks like.